Program
Prove your value as CMO with Attention as one of the key metrics!
Knowing the reach of your ad is great but do you really know the true effect? It's more important than ever to identify the effect of your marketing efforts and thanks to the rapid development of technology new options are available to us.
An amazing lineup with Three Attention Experts
Meet the experts from Odyssey, dentsu and Spendrups.
We are proud to have three of the most experienced experts on Attention to share their best advice and share relevant cases with us - Carl-Johan Runer from Odyssey and Jacob von Segebaden from dentsu.
We are now glad to present our surprise guest - our speaker Björn Ivarsson - Media Manger at Spendrups Bryggeri AB who will share his learnings and thoughts about Attention.
Thursday May 25th 17.00-19.00 CEST
Mingle from 18.
The Venue:
Odyssey's office, Kungsgatan 54, Stockholm
We only have 60 seats available so be quick!
You can also join us via Live streaming.
17.00 Welcome to the 20th CMO goes Tech-meetup.
17.05 Odyssey - Attention please! Not seen=no effect.
Attention is about every human's most valuable, non-renewable resource: their time. In a market where everything moves faster, it has never been more important for advertisers to understand the quality of their media.
Carl-Johan Runer, Business Director Attention, Odyssey AB
17:20 Spendrups - How Spendrups Brewery work with attention.
What have we learned so far and where are we going.
Björn Ivarsson - Media Manger at Spendrups Bryggeri AB
17:35 dentsu - Attention in Practice
The concept of Attention as a metric, and why measuring eyes to see where attention is received can be beneficial for brands, is not too difficult to understand or agree with. However, knowing exactly how marketers here, today can apply and actively use attention to improve their marketing activities can be more difficult to wrap your head around. Here you can get some insight into how media agencies work with attention today and some concrete examples of how attention has been able to solve real problems for dentsu’s clients.
Jacob von Segebaden, Senior Insight Manager & Attention Lead at dentsu
17:50 Open discussion.
We will end the presentations with an open discussion to enable further knowledge sharing. As always there will be time to mingle for those who meet at the event venue.
18:00-19:00 Mingle for members at the event venue.
Looking forward to seeing you,
Team CMO goes TECH
And a special thanks to Confetti for the great support so we can invite our members to our meet-ups, with your fantastic tool.
